Why Agile Isn't Working For You: The Top 5 Agile Coaching Pitfalls

Note: This article is co-written by Viktor Cessan and I. You can also find this article on his blog.

Have you ever felt like, despite tremendous investments of your time and energy trying to coach teams to overcome their challenges, you were just stuck? You knew your team had the potential to be a high performing one, but the same issues kept resurfacing over and over again?

Despite having worked with countless teams and dozens of organizations over the span of our careers as coaches, we too feel stuck sometimes. It’s a natural part of being a coach, whether you’re brand new to the role or have many years of experience under your belt.

In taking a look back at our time as coaches of systems, teams, and individuals, we identified the top 5 pitfalls we’ve run into over the years and that we see coaches old and new still struggling with today.

Note: The following pitfalls are about coaching teams as opposed to other types of working groups. If you’re coaching a working group or any other collection of people that isn’t behaving as a team, you may be better off by starting with addressing the structure of the team itself. Read more about that here: The First Question to Ask When Building Teams – Is This Really a Team?.

1. Thinking Agile is the answer to everything

The most common pitfall we encounter is the thinking that being an Agile Coach is simply a matter of checking things off a special agile checklist. Whether that’s explicit working agreements, rigorous stand-ups or planning meetings, or more specific “Definition of Done” criteria, people are sometimes under the impression that just by doing things the “Agile Way” their problems will disappear

If only it were that easy.

In our experience coaching teams and organizations, agile is rarely appropriate as a first response. In fact, the tensions or conflicts that arise more often have to do with systemic, not individual, issues. An over- or an under-constrained environment, low psychological safety, bifurcation of knowledge, frequent team changes, unproductive team dynamics: these are just a few of the deeper issues that need to be addressed to truly be able to see long-lasting change on a team level. What we continue to see time and time again is that teams that work in an environment conducive to high performing teamwork tend to solve most of their own problems and need limited support with agile.

How to avoid this agile pitfall:

2. Taking ownership of the team’s problems

This one is a classic. Coaches are, understandably, very eager to help their teams overcome obstacles and work better together. But sometimes this leads to coaches stepping in and doing too much for the team.

What does this pitfall look like in practice? One common example is coaches thinking up great solutions or workshops for the team without first consulting the team on whether the problem was even relevant to begin with.

At first, this might seem like the right thing to do. You’re solving problems, the team is working better together–all good, right? Perhaps in the short term. But in the long term, this behavior damages the team’s ability to succeed as they learn to rely on you instead of taking responsibility for their own team health. When coaches become part of the operational solution, teams are often squeezed out of ownership of their own improvement. For coaches, this means missing out on opportunities to build more effective and empowered teams.

This pitfall stems from a misunderstanding of a coach’s fundamental responsibilities. A coach isn’t there to solve the team’s problems for them–they’re there to help teams and organizations learn to solve their own problems.

How to avoid this agile pitfall:

3. Not paying attention to team dynamics

The next pitfall coaches fall into is missing one of the most critical aspects of collaboration: team dynamics. Team dynamics explains how capabilities and challenges in a team’s collaboration evolve over time and why. Overlooking this aspect means not seeing and adjusting to the team’s current state and can lead to ill-timed interventions.

But just knowing where a team is at in its team dynamics journey is not enough. Even coaches who correctly identify team dynamics issues still find themselves unable to effect change in their teams–they don’t have all the necessary tools in their toolbox. Though they proactively try to improve team collaboration, they often do it in the wrong way and at the wrong time.

Take for example a coach who tries to run a purpose workshop from scratch with a newly formed team that has yet to form the relationships needed for such a workshop to be effective. In such a case, the result is often damaged relationships and a lower ability to collaborate. This not only isn’t what the coach intended but also makes the team less willing to trust the coach’s ideas the next time around.

How to avoid this agile pitfall:

4. Not pushing for early success

We’ve lost count of how many team bootstraps we’ve been a part of and even coached ourselves that focus on the team getting to know each other on a detailed level, deciding on a process, getting a high-level view of the vision, and even attempting to create a complete roadmap and perfectly prioritized backlog right from the start. This all sounds great, right? In fact, it’s yet another pitfall.

Now don’t get us wrong. It’s great to get to have all these things. But spending 1-2 days on them before the team has done any real work will kill energy and discussions will be mostly unproductive because there’s nothing yet to relate these discussions to. Instead, focus on making sure the team kicks off their time together with some quick wins. Why?

The way that a team spends their time together initially can help set them up for success down the line. It may be tempting to adopt consensus decision making early on to ensure that everyone is on board, but that will take a long time to get in place in a newly established team and delays their first success moment as a team.

How to avoid this agile pitfall:

5. Not challenging the team’s performance

High energy in meetings may appear to be a great thing and is something coaches strive for. But what if the team is having the wrong conversation? Alternatively, what if there’s no conversation or debate at all and energy is low? Will the team be able to find great solutions to the difficult problems they’re facing? Probably not.

Challenging team performance begins with understanding where the team is stuck right now, but at its core it’s about helping the team reach high-performing levels.

So what do you do as a coach if the team you’re coaching is stuck? Do you challenge them head on? Give them feedback? Design processes that force everyone to speak up? Or do you perhaps wait patiently hoping the team will overcome their collaboration tensions as they get to know each other better? Whatever you do, that’s what this pitfall is about. Doing something that challenges the team to perform better.

How to avoid this agile pitfall:

Overcoming Agile Team Coaching Pitfalls

Coaching is a constantly evolving, fluid process. It’s both an art and a science, and that means that even as we gain more experience we’ll still come across challenges. It’s part of what makes coaching tough, but it’s also what makes coaching so rewarding. This list of agile coaching pitfalls is an attempt to make some of this fluidity a little easier to grasp, and we hope you will find it of great practical use.


You probably noticed that several of these pitfalls stem from team dynamics issues. We noticed that as well in our work over the years and, over the past year, have developed and run a course on exactly this topic.

We call it the Team Dynamics Training Course, and in it we address these pitfalls and give you the tools you need to work your way through other tricky situations that may arise in teams. Read more about it on the Mastering Team Dynamics course page.